360 degree video capabilities are still under used by big brands.. yellowbird from the netherlands and immersive media from canada are the biggest companies providing this service at the moment. Discovery recently partnered with immersive for a Shark tank live view feed to excite people for Shark Week… but the quality is not as good as what they could have prob done with yellowbird as the vendor.. interesting concept and excited to see brands / creative storytellers take this technology and use it as a platform to tell stories in an interesting new way
the re-imagination slides of this are very helpful in intro to digitation of industries to someone who is still newer to digital media